Cross-cultural Knowledge Management as a Challenge for Globalization in International Business

Dr. Zhang Ze, Vice President, Beijing University of Technology; Academician, Chinese Academy of Sciences

Abstract: Cultural difference is how we must exist. It is necessary to understand, respect and communicate mutually among the different cultures in international business. The cultural difference can bring negative influence to cross-country business mainly through the following factors: neglect of cultural background diversification, individual cultural prejudice, nation center principle as well as lack of resonance, etc. In most cases, neglecting cultural background diversification leads to failure in communication in international business. However, cross-cultural management is the key element to win in the international competition in the cultural coordination for the sake of overcoming bad effects to international business from different cultural environments.